Enhanced Human (ABN 42 944 977 145, Adelaide, South Australia) handles personal information in line with the Australian Privacy Principles under the Privacy Act 1988 (Cth). This policy explains what we collect, why, who sees it, and the controls you have. Effective from launch; updates are posted here with a new effective date.
What is personal information?
Any information or opinion about an identified individual, or one who is reasonably identifiable, your name directly, or indirectly through things like your device and order history combined.
What we collect
| How | What |
|---|---|
| You give us | Name, email, phone, shipping and billing address, order details, and anything you send in support messages, reviews or forms |
| Collected automatically | Device and browser data, IP address, pages viewed and actions taken, via cookies and similar technologies |
| From third parties | Payment confirmation from payment providers, delivery status from freight carriers, and campaign metrics from the advertising platforms below |
We don't ask for sensitive information (like health information) and don't deliberately collect it. Anything you volunteer in a message is used only to answer you. You can browse the site without identifying yourself, an account isn't required to order.
Cookies, pixels & measurement
Plainly: like nearly every store, we use cookies and advertising pixels. Here's the full list and what each does.
| Category | Tools | What they do |
|---|---|---|
| Strictly necessary | Cart, checkout, security cookies | Make the store work. Can't be switched off. |
| Analytics | Google Analytics 4 | Aggregate usage, which pages work, where people drop off |
| Advertising | Meta Pixel + Conversions API, Pinterest Tag + API for Conversions, potentially a TikTok pixel | Measure ads and build audiences. Events may be shared from our servers as well as your browser, and may include identifiers, hashed contact details and interaction data. |
Limit tracking in your browser settings (block third-party cookies), and in your ad preferences on Meta, Pinterest and TikTok directly. We configure these tools for data minimisation and don't deliberately send sensitive information, including health information, through them.
How we use your information
- Processing, delivering and providing support for orders
- Sending order and delivery emails (these are transactional, not marketing)
- Marketing emails, only with your consent, and every message has one-click unsubscribe
- Running and measuring advertising
- Fraud prevention and meeting legal obligations, including tax records
Who we share it with
Service providers, only as needed to run the store, never sold:
| Provider type | Why |
|---|---|
| E-commerce platform (Shopify) | Hosts the store and order data |
| Payment providers shown at checkout | Process payment, we never see full card numbers |
| Email platform | Sends order and (opt-in) marketing email |
| Freight carriers | Need your name, address and phone to deliver |
| Analytics & advertising providers above | Measurement, as described |
Not to data brokers, not to “partners”, not at all.
Overseas disclosure
Some providers store data outside Australia, including in the United States (most global platforms above do). Where information goes overseas, we take reasonable steps to ensure it's handled consistently with the Australian Privacy Principles.
Security & retention
We take reasonable technical and organisational steps to protect your information, access limited to those who need it, reputable platforms with encryption in transit, and no card numbers stored by us. We keep information only as long as needed for the purposes above or as law requires (tax records, for example, are kept for the statutory period). No online service is perfectly secure; if a data breach ever created likely serious harm, we'd notify you and the OAIC as the Notifiable Data Breaches scheme requires.
Automated decisions
We don't use automated decision-making that significantly affects you. If that changes, we'll describe it here.
Access, correction & complaints
- Email us
info@enhancedhuman.com.au, to access or correct your information, unsubscribe, or raise a concern. We may need to verify your identity first.
- We respond within 30 days
Usually much faster. If we can't do what you've asked, we'll explain why in writing.
- Not satisfied?
You can complain to the Office of the Australian Information Commissioner, oaic.gov.au.
Third-party links
Our site and Journal link out to studies, platforms and other sites. Their privacy practices are their own, check their policies.
Children
Our store is intended for adults; we don't knowingly collect information from anyone under 18.